Social media gets mixed results for HVAC leads. Some swear by it. Others see almost nothing. My experience is that it only works when your digital foundation is set, and when you use it to help, not just promote.
What to Post for HVAC Digital Marketing
Helpful content works. Instead of offers or discounts every week, post:
- Short “Did you know?” tips for filter changes or thermostat use
- Success stories (real ones, not polished ads)
- Pics of real jobs, not just before/after, but mid-way through
Social media works best when existing customers share, tag, or comment, rarely from cold messages or paid boosts.
Can You Get Exclusive HVAC Leads From Social Media?
Sometimes, but rarely the way you expect. Most direct leads come from someone who saw you through a friend or because of a conversation, not a paid ad. Social helps keep your name in the mind of locals, but it is not the main path to high-value or exclusive HVAC leads.
How HVAC Companies Should Mix SEO and Social
Do not ignore your site or Google just because a post gets likes. Regular, simple posting a few times a week is fine.
- Use reviews and success stories as social proof
- Send people back to your website or Google page for real info or booking
Paid Social for HVAC: Worth It?
Maybe, if you have a seasonal offer and target just your service area closely. Otherwise, focus paid efforts on Google, where the need is urgent.
Finishing Thoughts
Social media is fine for HVAC if you treat it as a side channel. Do the basics in HVAC digital marketing, and focus most energy on HVAC SEO, your site, and real reviews for the biggest return.