A busy contractor learns to value their time. You can spend all day calling cold lists, or you can build a simple system so that construction leads come in while you work.
General contractor SEO gives you more control. The leads are not as random as with word of mouth, and you are not sharing with five other contractors like on big lead websites.
How to Set Up a Lead-Getting System
Start with your Google Business Profile. Fill out every detail. Next, describe your services and typical jobs in writing (not just photos) on your website. That is the skeleton of a sustainable general contractor marketing plan.
Then, post at least one project update or answer a customer question monthly. It does not take much.
What About Social Media?
It can help. But if you have a choice between updating your Google profile and adding new content to your website, do that first.
Measuring Success: What Counts as a Good Lead?
A good lead is one that is exclusive, from someone serious about a project, and within your service area.
SEO leads almost always come from people who are ready to hire now. That beats the tire-kickers you get from some pay-per-lead sites.
When Do You Need Extra Help?
If you are stuck, a team like Mr and Mrs Leads can walk you through the basics and help you keep things fresh every month. But you can do the basics on your own, if you keep it simple and regular.
Table: Elements of a Sustainable Lead System
| Part | Why it Matters | Frequency |
|---|---|---|
| Google Business Profile | Main channel to web leads | Update monthly |
| Project updates | Shows your work is current | Add monthly |
| Reviews | Builds trust with new clients | Request after every job |
| Service area listings | Expands your catchment | Revisit each quarter |
Are Directory Leads Worth It?
It depends, but they rarely bring the best, most exclusive jobs. Most contractors prefer a steady stream of direct leads.
Finishing Thoughts
SEO for contractors is not magic. It works like compound interest: Little bits add up, and the leads start coming in on their own. Get your system up now, before your competitors finally catch on.